Konečne kniha, ktorá spája brandbuilding a efektívne podnikanie do jedného celku a v dvanástich princípoch odpovedá na zásadnú otázku súčasnosti: „Ako zaujať a predať vo svete chaosu a sekundovej pozornosti?“ ...
-
Knihabrožovaná vazba849 KčSkladem > 5 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
-
Knihapevná vazba935 KčVíce než 30 dní
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder ...
-
Knihabrožovaná vazba312 KčVíce než 30 dní
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added...
-
Knihabrožovaná vazba632 KčVíce než 30 dní
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...
-
Knihapevná vazba825 KčDo 2 – 6 dnů
A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission ...
-
Knihabrožovaná vazba324 KčVíce než 30 dní
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...
-
Knihabrožovaná vazba705 KčDo 23 – 28 dnů
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...
-
Knihabrožovaná vazba256 KčSkladem 4 ks
Statistics has played a leading role in our scientific understanding of the world for centuries, yet we are all familiar with the way statistical claims can be sensationalised, particularly in the media. In the age of big data, ...
-
Knihabrožovaná vazba307 KčDo 19 – 24 dnů
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are...
-
Knihabrožovaná vazba374 KčVíce než 30 dní
The world is awash in bullshit, and we're drowning in it. Politicians are unconstrained by facts. Science is conducted by press release. Start-up culture elevates hype to high art. These days, calling bullshit is a noble act...
-
Knihabrožovaná vazba264 KčSkladem 2 ks
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers...
-
Knihabrožovaná vazba1 103 KčSkladem 1 ks
Přečtete na zařízeních:
- Pocketbook
- Kindle
- Smartphone nebo tablet s příslušnou aplikací
- Počítač s příslušnou aplikací
Nelze měnit velikost písma, formát je proto vhodný spíše pro větší obrazovky.
Více informací v našich návodech
Přečtete na zařízeních:
- Pocketbook
- Kindle
- Smartphone nebo tablet s příslušnou aplikací
- Počítač s příslušnou aplikací
Více informací v našich návodech
Přečtete na:
- Pocketbook
- Smartphone či tablet s podporovanou aplikací
- Počítač s podporovanou aplikací
Nepřečtete na:
- Kindle