S brožovanou vazbou knihy o obchodování od nakladatelství Pearson

A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world...

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Real-world training for the business world of today and tomorrow. The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for ...

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Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems...

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  Vyprodané