S brožovanou vazbou knihy o marketingové komunikaci od nakladatelství Pearson

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

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  1 929 Kč

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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

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  2 594 Kč

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For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

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  2 189 Kč

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Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...

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  971 Kč

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For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955...

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