Ve slevě v anglickém jazyku knihy o strategickém managementu

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world...

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  431 Kč

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The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic...

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• Přečtenávýborný stav
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Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm ...

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With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...

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  590 Kč

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How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era...

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This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition....

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  583 Kč

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The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? ...

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Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family...

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  645 Kč

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'Joan Didion at a startup' Rebecca Solnit 'Impossibly pleasurable' Jia Tolentino 'This is essential reading' Stylist At twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing...

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  254 Kč

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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure...

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  380 Kč

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In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...

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  615 Kč

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In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability...

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  418 Kč

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